The U.S. domestic light truck industry is very heavily protected and I think that Ford, GM and Chrysler take advantage of this when they offer only $60,000 6.0+ litre 1000 ftlb torque pickups. This is also partially why Nissan and Toyota manufacture full sized pickups in North America. There are companies in India and Brazil producing inexpensive diesel pickups and companies have tried to import them but the tariffs etc. are too great. Volkswagen also produces a light truck for global markets but I will never see them here.