Just because something looks like crap, doesn't mean it drives/rides like crap. I mean look at the Porsche 911 turbo (
).
As for what categories of people to aim for, here are 4 groups:
1. Assholes - They talk so much Sh!t, that their hair is clotted with it, drive Honda civics, and probably ride 4 strokes.
2. Bro's - People that wear semi tight jeans, ride 4 strokes(never mind half of them can't ride), have a debit card to their parents bank account, covered from head to toe with brand logo's like Fox, DC, DVS, Vans, or Monster, and have fetish for lifted trucks and rap music.
3. Hipster's - Girl jeans, lame music, liberal point of view, and their only source of transportation are fixed geared bicycles...
4. Normal people - Wear normal clothing(to some extent), drive normal vehicles (to some extent), and aren't easily persuaded by mass media and other people.