What we need right about now is for BRP to come in from above (or North, technically) and start pushing the Can-Am brand bikes back into the limelight. Have them make 125cc and 250cc E-Tec variants and do the same marketing and sales stuff they're already doing with Ski-Doo, Sea-doo, and Evinrude. They're a big enough company with enough economy of scale that they should be able to overcome the "boutique brand" barrier fairly quickly. Back in the day, they were known as the kings of raw horsepower, and I think 2011 is the perfect atmosphere to reprise that role. Just the pressure from such a big move would, I think, really light some fires under the Big Five's collective asses.