I believe you're right on the ATK?Cannondale thing MS,but as for the magazines,it was either Dirt Bike or Dirt Rider who officially had it on the cover of their mag as "bike of the year" before they'd even ridden it.Once they did,and took all the heat for what it turned it out to be,they hauled their heads out of their a$$es and tried to say they named it bike of the year for the innovative thinking and technology it represented that would further bike development across the board-lol.Thereafter,I never bought another of those magazines.