The one thing we need to remember about KTM is their total sales are a small % to that of Suzuki, Honda, Kawi, and Yami. All of the big 4 produce and promote street bikes. The next time you go into a shop, count the number of street bikes, and the dirt bikes. It?s usually a two to one ratio. Those of us who also ride the street, buy lot of add-ons for our bikes. I know of a few people who have almost as much in accessories as they paid for the bike. Many street bike riders prefer to let the stealer work on their bikes. It?s all about $$$$.
Yes KTM is developing 2 strokes. KTM had always been looking for the niche in the market where they can shine. Look at the displacement choices, both 2 and 4 stroke. Pick your strokes, pick the CC's. The 300 has a cult following, but no Jap MFG'er made one... KTM has a 125, and a 150 (144) Other smaller MFG'ers have followed KTM's lead in the 2 stroke engine size because they know they can sell the bikes. KTM also have big bore off road 4 strokes, and adventure bikes up to 900cc. All this is great for us the consumer, but in comparison to total bike sales, they big 4 are the big 4 for a reason.