I like CZ's, but I also like Michelin tires
Ignition (brand) air filters. They're cheaper than even the cheap preoiled ones, but when you take it out of the bag for the first time, you can feel that it's a good filter, and they last. It's also a Canadian company, so I don't mind supporting them.
I bought a $20 pair of ARC padded riding shorts for a little extra protection. The padding is well done, and the added bonus is no monkey butt or sore cheeks after a few hours in the woods. I'm very happy with them.
What I didn't like was a sixsixone pressure suit. I got a good deal on it, but if I paid full price, I wouldn't be too happy. Fit wasn't good, it was heavy and uncomfortable, and that back protection was ridiculous. I sold it for what I paid and bought something else.