Wow, that's funny. That shop is not far from me at all.
When they mentioned Doug Danger in their 'about us' section.. my ears kinda perked up. DD was a stuntman known fairly well throughout the 90's, and was a salesman at a local Honda shop. He rode my first bike out to my dads truck, an XR100, back in 1990 or so. That was a big deal to me back then, and...is still kinda cool.
Hillclimbing is also rather big (for an underground sport) here in New England. They mention that a few times in their about us section. I'd imagine that CR600-and-whatever would own some hills.